In this inspiring episode, Jessica Papineau sits down with Amber Zaracor, one of Tennessee’s top 10 designers and founder of Copperheart Creative. Amber shares her journey from agency work to launching her branding agency, emphasizing the importance of personal branding and authentic visual storytelling. They dive into the nuances of creating brand materials that reflect the heart and soul of the entrepreneur behind the business. Amber explains how understanding the "special ingredient" in each client allows her to craft powerful, cohesive brands that elevate their professional image.
You'll learn:
- How to create branded materials that authentically represent your personal brand.
- The importance of visual cohesion across all platforms to build trust and attract clients.
- How to identify and extract the “special sauce” that makes your brand unique.
- Key questions to ask when hiring a designer to ensure a perfect fit.
- Why trusting your gut and intuition is essential in business partnerships.
- How Amber’s branding process simplifies decision-making for entrepreneurs.
- The role of personal connection and relationship-building in branding success.
Timeline of Highlights:
00:00 – Introduction to Amber Zaracor and Copperheart Creative.
05:31 – Amber’s journey from agency life to launching her own business.
12:01 – The power of personal branding and how it attracts the right clients
18:46 – Amber’s unique process for developing cohesive visual identities.
25:31 – How Amber connects with clients on a deeper level to reflect their personal stories.
31:01 – Tips for vetting designers and ensuring a long-term branding partner.
38:46 – Trusting intuition and building relationships for business success.
45:01 – Final thoughts and how to connect with Amber for branding consultations.
Unlocking Your Brand’s Potential with Amber Zaracor
Personal branding has never been more critical for female entrepreneurs. The latest episode of The Jessica Papineau Show features branding expert Amber Zaracor, founder of Copperheart Creative, who shares invaluable insights into how to build a brand that truly reflects who you are.
Why Personal Branding Matters
Your personal brand is more than just a logo or website. It’s the essence of who you are and how clients perceive you. As Amber explains, entrepreneurs who connect deeply with their brand materials attract the right clients and build lasting trust.
Key Lessons from Amber Zaracor
Amber emphasizes that successful branding goes beyond aesthetics – it’s about translating your unique personality and values into visual assets that resonate. From the choice of color palettes to cohesive designs across platforms, every detail contributes to creating a polished and trustworthy brand.
Questions to Ask When Hiring a Designer
Amber highlights the importance of asking the right questions during the designer vetting process. Here are a few essentials to keep in mind:
- Do I own the rights to the designs created?
- Can you show examples of brands you've worked with in my industry?
- What is your design process, and how will you ensure my vision is reflected?
The Power of Intuition in Business
One of the most empowering takeaways from the episode is Amber’s advice on trusting your intuition. She encourages female entrepreneurs to lean into their instincts when hiring designers or making major branding decisions. If a designer “gets you” and sparks excitement, that’s a sign you’re on the right path.
Working with Amber
Amber offers several ways to collaborate, including brand audits, consultations, and full branding packages tailored to different business stages. Entrepreneurs interested in leveling up their branding can visit copperheartcreative.com to learn more.
Crafting a brand that authentically represents you is one of the most valuable investments you can make as an entrepreneur. Amber Zaracor’s heart-centered approach ensures that every brand she touches tells a compelling, honest story that resonates with clients and grows businesses. If you're ready to transform your brand, now’s the time to start the journey.
Podcast: Play in new window | Download (Duration: 41:56 — 38.4MB)