Protect Your Brand Like a Pro: Trademark Essentials for Coaches & Entrepreneurs with Berkley Sweetapple 

Jessica Papineau sits down with trademark and business attorney Berkley Sweetapple to demystify the legal side of entrepreneurship — specifically how to protect your brand with strategic trademarking. Berkley shares her inspiring journey from disenchanted law school graduate to a powerhouse entrepreneur serving over 500 clients in the online business space. With deep insight into the unique challenges female founders face, she walks listeners through the essentials of trademark law, copyright protection, and the overlooked legal risks that can derail even the most visionary brand. From understanding the difference between domain ownership and trademark rights to safeguarding your course names, slogans, and signature methods, Berkley makes complex legal topics accessible, actionable, and essential.

Jessica and Berkley also explore the emotional and practical impact of legal missteps, like receiving a cease and desist or being forced into a rebrand. Together, they unpack how failing to protect your intellectual property can cost you not just money, but credibility, momentum, and peace of mind. The conversation goes beyond the legal mechanics to touch on authenticity, visibility blocks, and why aligning your business legally is an act of self-worth and confidence. Whether you're launching your first offer or rebranding for your next level, this episode offers both the empowerment and the legal clarity every woman entrepreneur needs.

What You’ll Learn in This Episode:

• Why trademarking your brand name, course title, and slogans is essential — even if you already own the domain or LLC.
• The biggest legal mistakes entrepreneurs make and how to avoid them before it's too late.
• How to protect your intellectual property (like frameworks, copy, and lead magnets) with copyright strategies.
• What to do if someone infringes on your brand and how cease and desist letters actually work.
• How aligning your legal foundation supports your confidence, visibility, and business growth.

Resources:

Berkley Sweetapple Law: https://www.berkleysweetapplelaw.com/

Follow Berkley on Instagram: https://www.instagram.com/berkleysweetapple/

The Business Studio: Templates & Resources from Berkley: https://www.thebusinessstudio.com/

Connect with Berkley on LinkedIn: https://www.linkedin.com/in/berkley-sweetapple/